Skip to main content
Complete 0%
1 Start 2 Marketing Overview 3 Budget 4 Key Metrics 5 Promotions Strategic Considerations 6 Feedback, Logistics, Media Event Review 7 Feedback Logistics 8 Event Photos

AFTER ACTION REPORT

Per leadership, After Action Reports (AARs) are required and must be submitted no later than 5 business days following the event.

YOUR DETAILS EVENT DETAILS

1.0 POC Name *
1.1 Your Email *

1.2 Flight Chief Email *
1.3 Choose your activity *
1.4 Event Name  *
1.5 Date of Event *
3.0 Did this event generate revenue? *Select Yes if the event earned money (sales, fees, donations).
1.6 Event Time *
2.0 Did this event include Marketing support? *Select Yes if Marketing provided flyers, emails, social media, or other promotions.
Back Next Save Progress
Complete 12%
1 Start 2 Marketing Overview 3 Budget 4 Key Metrics 5 Promotions Strategic Considerations 6 Feedback, Logistics, Media Event Review 7 Feedback Logistics 8 Event Photos

MARKETING OVERVIEW

2.1 Date Marketing Pushed Event *Select the date Marketing began promoting the event (MM/DD/YYYY).
2.2 What advertising avenues were utilized?*Select all methods used to advertise this event.
Flyers
Handouts
Posters
Swingers
Digital Monitor Ad (TVs)
Digital Marquee (Front Back Gate)
Web Slider/Website
My Hurlburt Happenings (E-mail)
Word of mouth / In-person interactions
Other
2.3 Did this event have sponsorship? *Select Yes if any business or organization formally supported the event.
2.4 Was the sponsor(s) present? *Select Yes if representatives attended in person.
2.4.1 What were the successes of the sponsor(s) being present? Describe positive outcomes such as increased engagement, giveaways, or improved visibility.
2.4.2 Were there any complications or concerns with the sponsor(s) being present? Note issues such as unmet expectations, setup challenges, or audience concerns.
2.4.3 Please describe any concerns with the sponsor(s) *
2.5 Amount or value provided by sponsor(s) in USD Enter the dollar amount provided by sponsors
2.5.1 Please describe how it was used
2.5.2 Did this event generate revenue? *Select Yes if the event earned money (sales, fees, donations).
Back Next Save Progress
Complete 25%
1 Start 2 Marketing Overview 3 Budget 4 Key Metrics 5 Promotions Strategic Considerations 6 Feedback, Logistics, Media Event Review 7 Feedback Logistics 8 Event Photos

BUDGET

3.1 Overall Gain/Loss *
3.1 Revenue Lines Breakdown *List sources + amounts; include total at end
3.2 Expense Lines Breakdown *List expenses (Labor/Materials/Food/Beverages/Other); include total at end.
Back Next Save Progress
Complete 37%
1 Start 2 Marketing Overview 3 Budget 4 Key Metrics 5 Promotions Strategic Considerations 6 Feedback, Logistics, Media Event Review 7 Feedback Logistics 8 Event Photos

KEY METRICS

4.1 - Total Attendance / Participants (number) *Final headcount; numbers only.
4.2 - Pre-Event Registration vs. Actual Attendance *Provide any RSVP/sign-up vs. on-site numbers. i.e Member Planet RSVPs, Microsoft Forms sign ups
4.3 - Attendance from Last Event (if repeat) Enter previous event attendance for comparison.
4.4 What type of event was this? *
Back Next Save Progress
Complete 50%
1 Start 2 Marketing Overview 3 Budget 4 Key Metrics 5 Promotions Strategic Considerations 6 Feedback, Logistics, Media Event Review 7 Feedback Logistics 8 Event Photos

PROMOTIONS STRATEGIC CONSIDERATIONS

5.0 Lead Time of Promotions *State the time between submitting the promotion request and campaign launch.
5.1 Incentives Used (if any) e.g. coupons, discounts, giveaways
5.2  Results / Outcome / Strategic Considerations
5.3 Mission Alignment How did this event support broader unit or base goals?
5.4 Community Impact Who did it serve? Any notable impact?
Back Next Save Progress
Complete 62%
1 Start 2 Marketing Overview 3 Budget 4 Key Metrics 5 Promotions Strategic Considerations 6 Feedback, Logistics, Media Event Review 7 Feedback Logistics 8 Event Photos

FEEBACK, LOGISTICS, MEDIA EVENT REVIEW

6.0 Participant Stakeholder Feedback *Surveys, vendor/org feedback, notable quotes.
6.1 Notable Feedback from Participants *Specific highlights worth documenting.
6.2 Setup / Teardown Timeline *What time did setup start/finish? Teardown?
6.3 Supplies / Equipment Used *List key items used on site.
6.4 Weather Impact (if applicable) *Describe any weather effects.
6.5 Security / Incident Reports Note any security issues or incidents that occurred.
6.6 Volunteer Information Provide the number of volunteers and total hours contributed.
6.7 Photo File Names / Shared Folder Location Indicate where event media is stored.
Back Next Save Progress
Complete 75%
1 Start 2 Marketing Overview 3 Budget 4 Key Metrics 5 Promotions Strategic Considerations 6 Feedback, Logistics, Media Event Review 7 Feedback Logistics 8 Event Photos

FEEDBACK LOGISTICS

7.0 What exceeded expectations? *
7.1 Challenges / Barriers / Concerns *What didn’t go as planned?
7.2 Recommendations / Next Steps *What to change or improve next time?
7.3 Additional Notes Anything else worth mentioning?
Back Next Save Progress
Complete 87%
1 Start 2 Marketing Overview 3 Budget 4 Key Metrics 5 Promotions Strategic Considerations 6 Feedback, Logistics, Media Event Review 7 Feedback Logistics 8 Event Photos

EVENT PHOTOS

8.0 Upload (1) flyer + up to (8) event photos *Attach one flyer and up to eight photos.
Drag & Drop Files Here Browse Files
Submit After Action Report
Back Next Save Progress